Creating Great Compliance Training in a Digital World | How to Reach and Persuade Your Audience
Compliance training that grabs your audience's attention and doesn't let go
Creating Great Compliance Training in a Digital World will help you understand how to “sell compliance” to your workforce and make the compliance message matter.
Today, in a world of Facebook and endless cat videos, grabbing people’s attention is a problem for anyone who has to get a message out—whether you’re an advertising copywriter or a compliance training manager.
So if you create or deliver content—in any format—and you want that content to matter, you have to operate like a professional creative (or find vendors or team members who can).
Start by assuming you have a completely uninterested audience and it’s your job to make them pay attention. You have to get your ideas straight and then work hard to craft your message, so it’s appealing, interesting, even visually well-designed.
Even when you’re able to make your training mandatory—maybe even especially then.
You’ll learn proven strategies and tactics, such as:
- How to focus on what the law means, not what it says
- Why you should think like a lawyer, but talk like a human
- The art of persuasion versus providing information
- How to master the practical aspects of course creation
- Finding ways to measure and manage your training’s impact
This book contains resource guides on:
Selling Compliance; Training Across the Generations: Reaching Millennials; Six Things I Wish I Had Known about Compliance Training When I Started; and How Cisco Improved its Training by Listening to Our Audience.
*If purchasing via credit card, online access is available immediately after payment is processed.
To learn more about this book, Kirsten Liston explains how the book is organized and her focus on providing practical advice on how to communicate effectively and from the perspective of the learner on the Compliance Perspectives Podcast with Adam Turteltaub
About the author
Kirsten Liston, CCEP, has been creating comprehensive compliance and ethics solutions for complex, global companies since 2000. She is passionate about creating programs and products that genuinely reach employees and change cultures. As Founder and Principal at Rethink Compliance, she and her team create compelling content to support stronger, more effective compliance programs. She is a magna cum laude graduate of Carleton College, a certified compliance and ethics professional, and a highly-engaging speaker. Her articles have been published in Compliance and Ethics, CEP Magazine, Compliance Week, and Directors and Boards.